About Me
I'm a User Experience Designer who bridges the gap between vision and execution; aligning design, engineering, and product strategy to deliver meaningful, scalable solutions. With a background in Enterprise tools and a sharp focus on user experience, I thrive in complexity: turning deep research and data into clear, intuitive products that drive business impact.
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I bring structure to ambiguity, momentum to cross-functional teams, and clarity to user journeys. My approach is rooted in Enterprise Design Thinking (EDT), driven by collaboration, and refined through hands-on prototyping and iteration. Whether it's launching new features, improving usability, or influencing product strategy, I’m all about designing with purpose and delivering with impact.
Work experience
Jan 2023 - Present
IBM Event Automation
IBM App Connect SaaS
User Experience Lead
Spearheaded end-to-end UX design for Enterprise integrations, shaping product and experience strategy in close partnership with engineering and product management. Directed user research and data-informed design, improving integration deployment success by 88%. Facilitated cross-functional workshops, mentored junior designers, and influenced key decisions through high-impact stakeholder presentations. Championed Design System adoption and collaborated hands-on with visual designers and engineers to uphold quality and consistency across deliverables.
Jul 2021 - Dec 2022
IBM Watson Orchestrate
IBM Automation
User Experience Designer
Led UX design initiatives from discovery through delivery; including running Design Thinking workshops, crafting prototypes, and conducting user testing. Drove alignment across product, engineering, and design by delivering persuasive playbacks and managing a broad set of stakeholders. Mentored junior designers to grow confidence and craft while fostering a collaborative and user-focused culture across teams.
Jul 2019 - Sep 2020
IBM Blockchain
IBM Automation
Software Design Undergraduate Placement Student
Completed a year-long undergraduate placement blending UX design, front-end development, and visual design. Developed and tested prototypes at varying fidelities, presented design decisions to internal and external audiences, and actively collaborated with multidisciplinary teams across different project scales. Delivered regular playbacks and public presentations, building confidence in storytelling and cross-functional communication.
Personal life
Beyond being a designer professionally, I have a range of hobbies! I'm into health & fitness (from Brazilian Jiu Jitsu to Running), painting, playing piano and DIY (I spend a significant amount of my time at home with either a drill or tape measure in my hand!).
Additionally, 2023 was a huge year for me; I bought my first house with my partner (Mark), travelled to my favourite place on earth, Bali, and re-homed a 5 year old rescue German Shepherd called Ripley all in the same year!
